We created the icons pack in the same style for to display various elements.
When the user scrolls the page, he hits on the point with important information and skips nothing.
We placed the user-friendly application form. The user sees right now all available options, clicks on the ones he needs and makes a questionnaire. It's easy for site owners too. They receive detailed uniform application forms.
A lot of users scroll sites from mobile devices. We took this into account and thought how the blocks should adapt in the mobile version.