Digital HR — Identity and website
Web
Identity
Task: to redesign identity and create a new corporate style and website for an HR agency in the IT sector
Logo Idea
We combined handwritten elements and straight lines to create a logo that feels alive and forms a sense of speed. The main goal was to reflect the digital environment, movement and sustainability, while maintaining a technological and original feel.
Logo Idea
We combined handwritten elements and straight lines to create a logo that feels alive and forms a sense of speed. The main goal was to reflect the digital environment, movement and sustainability, while maintaining a technological and original feel.
1b
3b
1b
Width of the basic element = letter I
The basic element of constructing a horizontal line is turning the line 1° upward.
Logo Structure
Handwritten style, straight lines and dynamics. Full and abbreviated spelling can be adapted to particular tasks. The angle and proportions add movement and improve perception.
Raleway
ExtraBold
Typography
Raleway is a font that contrasts with the logo with its roundness and technological features. Suitable for headings and text. The rounded lines make the text easy and comfortable to read.
Modern style with modern font
Raleway
Regular
Raleway
Medium
RGB: 44, 198, 208
CMYK: 79, 5, 0, 18
CMYK: 79, 5, 0, 18
Blue
#2CC6D0
#2CC6D0
RGB: 247, 154, 134
CMYK: 0, 38, 46, 3
CMYK: 0, 38, 46, 3
Coral #F79A86
RGB: 193, 224, 62
CMYK: 14, 0, 72, 12
CMYK: 14, 0, 72, 12
Green
#C1E03E
#C1E03E
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
CMYK: 0, 0, 0, 0
White
#FFFFFF
#FFFFFF
RGB: 22, 22, 22
CMYK: 78, 68, 61, 86
CMYK: 78, 68, 61, 86
Graphite
#161616
#161616
RGB: 227, 34, 19
CMYK: 1, 94, 97, 0
CMYK: 1, 94, 97, 0
Red
#E32213
#E32213
Color palette
Red is used for accents and emphasizing energy. Graphite creates contrast and adds seriousness. White acts as a background, creating purity. Green, coral and blue add variety and help highlight particular elements.
Guidebook
The guidebook is designed for consistent use of corporate identity and logo. It suggests correct usage of brand elements to make a professional and coherent visual image.
Social media
Podcast
Media materials
An animated intro for the podcast and a series of covers in the style of the new identity were created. The elements maintain dynamism, reflect the spirit of the brand and help the content be recognizable and stand out from the others.
Social media
Podcast
Media materials
An animated intro for the podcast and a series of covers in the style of the new identity were created. The elements maintain dynamism, reflect the spirit of the brand and help the content be recognizable and stand out from the others.
#madeontilda
New website
We have created a new DHR website for finding IT and digital experts. The structure of the website helps users send resumes quickly and assemble a team. The project received a Tilda ribbon for the quality of execution.
Website idea
At the beginning of the website making, we collected prime and creative references to meet the client’s requests. The main task was to make the website accessible and useful for users, to maintain visual appeal and a logical structure.
The creation process
The DHR website went through a series of changes to become the product that you can see now. We started with prototypes to understand user needs and improved the design gradually.
The creation process
The DHR website went through a series of changes to become the product that you can see now. We started with prototypes to understand user needs and improved the design gradually.
Individual Blocks
After that, we started creating individual blocks. We developed templates, each of which corresponded to the project goals and supported its concept.
The result
A laconic and well-thought-out page with cool visuals. We structured each block to highlight the main details. The design makes perception of the website easy.
Adaptivity
We adapted the website for it to look good both on a smartphone and on a large monitor. The blocks remain in place, and each element works as it should. Beauty, nothing less!
How do you like it?
