IKRA. Email template development
Task: to design and implement a universal template for assembling emails
Old design
The emails were difficult to read, as they had a lot of text without illustrations, and the oldfashion serif font made it even more difficult to read. The style of the emails did not match the style of the site and was generally not in the spirit of the brand.
Our design
We made a more digital design in the style of the site. They left the column layout, but made it in the form of cards—for easy reading. We worked on typography, made a hierarchy: headings of different levels, a simple text font. We added illustrations and infographics to each block so that the information is easy to read. Added clickable elements and expanded the number of functional blocks.
Blocks
In total, about 40 blocks in the corporate style of the company were developed. They are easily adapted to any email and allow you to collect a large number of unique emails.
Adaptive
All emails are adapted for mobile devices and dark theme.
