Lots of Salmon.
Mini-series about the love
of salmon with rice
developmental
Goal:
About the project
The brand came up with a romcom about Salmon falling in love with Rise-grain. The three stories of the project were created to immerse the audience into the brand concept.
Users play games, make choices for Salmon and get acquainted with Salmon City residents.
Our goal was to make landing pages not only attractive and bright, but also as "clickable" as possible in order to increase users’ engagement and increase the brand audience.
Process
Creating characters
We selected references that the client would like and which stylistically would integrate into the easy idea of a romantic story.
First of all, we collected references. We made a choice in favor of bright colors that will emphasize, but not "interrupt", the main color of the brand.
A little more…
We decided not to complicate images — it was important that they were immediately perceived by users. In the process, the appearance of the characters changed, so the final version differs from the first ones.
Animation development
We also added animation for the best involvement in the game.
Look what we’ve done 👇
Look what we’ve done 👇
Typography
We chose an entertaining font for all the titles. For longer texts which are to be remembered, we made a calmer Inter — this font is easy to perceive.
The color palette
Choosing the color scheme, we focused on clear associations: sea and salmon. Thanks to the color and harmonious gradient, we managed to create the effect of real depth on the landing page.
Landing pages
There are three episodes in the mini-series: one is about love, the other — about success and… A secret one, which we’ll drop this summer. All of them are united with a single concept, and each one simulates a deep dive into the sea when scrolling.
You can look here, and you can play Salmon
Adaptive
We made one and it’s cool 😎 All the characters move, buttons and texts remain in their assigned places on all devices.
