SBER DESIGN SCHOOL. Email course design
Task: to make 8 emails for email courses «Design Literacy»
SBER DESIGN SCHOOL. Email course design
The task was to make not just emails with educational content, but also with a unique trendy visual presentation of useful material. We developed the design concept for the training email newsletters and the design of the entire email chain using creative elements. Each letter has unique banners, illustrations and GIFs.
Email courses
References
Emails examples
Banners, illustrations and GIFs metaphorically reflect the essence of the lesson and accompany complex content. Now all headings are combined with illustrations. We also removed individual buttons and made the entire banner clickable. We introduced characters for illustrations that had their own story from letter to letter, so that the student was more involved in the content.
Adaptive
All emails are adapted for mobile devices and dark theme. We've added a stroke and transparency to the background so that the brand's text colors don't blend in.
