We made the background of the emails gray, and divided the blocks with the help of “islands”—since the brand’s emails are long, we decided to highlight the boundaries of the sections. Added a block with information on the loyalty program; in the product cards, the price of the product with a discount according to the customer's card is automatically adjusted.
All blocks are designed on a grid. We also completely redesigned the footer — we made it on a dark background, which visually separated it from the content part. We added a block with feedback about the email to each email.